Instagram is a goldmine for conversational commerce — but Meta's rules are strict, and ignoring them is the fastest way to lose access. The good news: the rules are sensible, and you can automate aggressively while staying fully compliant.
The core constraints are simple. You can reply to anyone who messaged you within a 24-hour window. You can turn a comment into a single private reply when someone comments on your post. What you cannot do is send cold DMs to people who never interacted with you.
Talko AI enforces these guardrails in code — the 24-hour window, comment-to-DM as a single message, per-account pacing, and opt-out handling are all built in. You get the automation upside without the risk of a ban.